Behavioural Segmentation Framework
PFIS groups users into broad demographic categories, then further subdivides by observed behavioural patterns. This layered model enables precise anomaly detection with minimal false positives.
Students
Age 18–25 · Low–medium income
· Savers
· Freelancers
· Frequent Senders/Receivers
· Bursary Recipients
· Freelancers
· Frequent Senders/Receivers
· Bursary Recipients
Workers
Age 25–55 · Regular employment
· Bill Payers
· Remittance Senders
· Salary Recipients
· Commuters
· Remittance Senders
· Salary Recipients
· Commuters
Merchants
Traders & business owners
· Bulk Receivers
· Frequent Traders
· Wholesale Buyers
· Market Vendors
· Frequent Traders
· Wholesale Buyers
· Market Vendors